Phase 2 of the 38th China Import and Export Fair (Canton Fair), focusing on building materials and furniture, was grandly held from October 23 to 27. This session attracted nearly 240,000 overseas buyers, marking an unprecedented event. Nockybrothers Wallpaper & Wall Fabrics showcased a range of innovative products and became a major highlight at the fair.

Throughout the five-day event, the Nockybrothers booth was constantly crowded. Buyers from Europe, America, Central Asia and other regions across the world kept coming to enquire and hold business talks. The company showcased a host of new products, including water-resistant finished artistic paint and yarn-dyed wall fabrics. Boasting outstanding performance and original designs, these items won wide recognition and popularity among overseas clients.

New Products Lead, Innovation Drives.

The water-resistant finished artistic paint showcased by Nockybrothers breaks the limitations of traditional wall materials. It features excellent waterproof performance while combining artistic aesthetics and practical functions, catering to diverse demands of various markets. The newly presented yarn-dyed wall fabric series, with rich color gradients and exquisite weaving craftsmanship, demonstrates the latest achievements of Chinese manufacturing in the wall decoration sector to global buyers.

Insight into Market, Precision in R&D.

At the exhibition, Manager Pan, in charge of overseas business at Nockybrothers, shared the core philosophy behind product innovation: "Wallpapers and wall fabrics account for the largest proportion of home decoration. Today's wall materials are no longer merely decorative; they integrate practical functions and user demands, which stems from in-depth insight into market needs."

He further illustrated with examples: "Clients in the Middle East generally prefer warm and vibrant color tones. Given the long hours of local sunlight, they also attach great importance to products' UV resistance, color fastness and anti-aging performance. This is exactly where we started developing our water-resistant finished artistic paint. Based on in-depth market analysis, we translate customer demands into product features, helping us explore new growth opportunities in overseas markets."

Visitors Gather, Unprecedented Spectacle

Thanks to keen grasp of market trends and continuous product innovation, the number of visitors and business partners at Nockybrothers' booth hit a new record this year. This fully reflects the company's growing influence and brand recognition across the globe. Responding to the enthusiasm and expectations of global buyers, our team delivered professional and efficient service, establishing in-depth partnerships and laying a solid foundation for further international expansion.

Lead the New Trend

Going forward, we will continue to uphold the spirit of innovation, keep improving product quality and service standards. With an open and professional mindset, we will further explore the global market and present the remarkable charm of intelligent manufacturing from China to the world.