Canton Fair

The "Weather Vane" of Global Trade

The Phase II of the 137th China Import and Export Fair (Canton Fair), themed "Quality Home Furnishings" , was grandly held in Guangzhou from April 23 to 27, 2025. As China's oldest and largest comprehensive international trade event, this Canton Fair attracted over 220,000 overseas buyers from 219 countries and regions, setting a new record for the same period in history. The fair focused on three major sectors – household items, building materials, and furniture – gathering global innovative forces, building an efficient cooperation platform for Chinese and foreign enterprises, and serving as a key window to observe industry trends and explore international markets.

Building Materials Industry Trends

Green, Smart, and Functional Innovation

The building materials products at this Canton Fair demonstrated three core trends: First, green and environmental protection became mainstream, with companies enhancing the "green content" of products through lead-free materials and low-carbon production processes. Second, intelligent upgrading accelerated, with digital production and smart home products attracting great attention. Third, functional innovation continued to deepen, with properties like waterproofing, anti-mildew, and friction resistance becoming market demands. Against this backdrop, Nockybrothers' newly launched "5 Waterproof Finished Artistic Paint" became the focal point of the exhibition thanks to its technological breakthroughs and environmental philosophy.

Its delicate textured finish and soft, breathable matte surface bring a naturally rustic and tranquil beauty to any space.

5 Waterproof Finished Artistic Paint

A Dual Innovation of Functionality and Aesthetics

Nockybrothers' 5 Waterproof Finished Artistic Paint is centered on "five-proof" performance (waterproof & stain-resistant, anti-mildew & antibacterial, anti-fade & anti-aging, anti-cracking & friction-resistant, fire-retardant) . It adopts nano-inorganic mineral filler technology to form a dense waterproof layer. When liquid contacts the surface, it quickly beads up and can be easily wiped away without leaving marks. Its environmental friendliness is equally outstanding, as the raw materials have passed medical-grade formaldehyde-free certification, with formaldehyde not detected, and levels of heavy metals and TVOC far below national standards , meeting global market demand for healthy homes. Furthermore, the product features a brushless application – stick and use. Old wall renovation can be completed in just 2 hours, greatly reducing construction costs.

Event Highlights

International Buyers Gather, New Product Ignites Cooperation Enthusiasm

During the fair, the Nockybrothers booth saw a steady stream of visitors , with a continuous flow of buyers from India, Thailand, Indonesia, Malaysia, Azerbaijan, Australia, Vietnam, and many South American countries. The company intuitively demonstrated the decorative effects and practicality of the product through 3D scene roaming and a "one-click" wall replacement function , attracting a large number of customers to take samples and discuss cooperation on-site. Southeast Asian buyers showed particular concern for the product's waterproof performance and eco-friendly characteristics, with some directly expressing interest in regional exclusive distribution. Middle Eastern and South American buyers valued its friction resistance and color durability, believing it suits their local high-temperature, high-humidity environments. According to the company's foreign trade head, foot traffic at the booth reached the thousands on the first day of the fair, and potential cooperative partners will proceed with in-depth discussions with the factory.

Future Outlook

Technology Empowers, Global Layout Accelerates

Taking this Canton Fair as an opportunity, Nockybrothers officially launched the "Artistic Space Alliance" and a national partner recruitment plan , aiming to upgrade finished artistic paint from functionality to aesthetic value through cross-border cooperation and resource integration. In the future, the company will continue to deepen the application of nano-materials and intelligent production processes, while expanding into international markets, focusing particularly on emerging markets such as Southeast Asia and the Middle East, responding to the global carbon neutrality goal with "green intelligent manufacturing." As the company's General Manager, Zhou Zhirui, stated: "Finished artistic paint is not just a wall covering material; it is a carrier of spatial aesthetics. We hope to use innovation as a blade to redefine the future of home decoration."

New Growth Drivers

Through the international stage of the Canton Fair, Nockybrothers has not only demonstrated the solid strength of "Intelligent Manufacturing in China" but has also injected new momentum for sustainable growth into the global home furnishing industry with its environmental philosophy and technological innovation.