Nocky Brothers pursues dual development, driving industrial upgrading with innovative technology and artistic aesthetics.
Nocky Brothers stood out at the 9th Dragon Award and Designer's Night in Guangzhou. It won the designer strategic cooperation brand title, released the 5-Defense artistic paint white paper and launched the Art Space Alliance, leading industrial upgrading with technology and art.
On March 19, 2025, China's home furnishing industry witnessed two remarkable highlights: the 9th Dragon Award Ceremony and the Designer's Night Gala were held successively in Guangzhou.
Distinguished guests in attendance included: Zhao Wei, Marketing Manager of China International Furniture Fair; Yang Zhenjiang, Executive President of China Soft Furnishing & Customization Alliance and Founder of the Dragon Award; Wang Tie, Professor and Doctoral Supervisor at the Central Academy of Fine Arts, as well as President of the Design Branch of China Building Decoration Association; Qian Ziqing, Deputy Secretary-General of the Wallpaper, Wall Fabric & Soft Decoration Branch of China Association for Building Decoration Materials; Liu Jie, Founder of Time Huabang (Guangzhou) & Jia Caifu; and Zhou Zhirui, General Manager of Nocky Brothers New Materials (Wujiang) Co., Ltd.
The event gathered over 600 brand founders and renowned design professionals.
With cutting-edge technological breakthroughs in its fully finished waterproof artistic paint and wall coverings, plus its layout for artistic space ecosystem, Nocky Brothers became the spotlight of the event, demonstrating the innovative strength of an industry-leading brand.
Dragon Award Ceremony
The 9th Dragon Award Ceremony themed "Industrial Evolution and Symbiosis" kicked off in Meeting Room 8, Area B of the Canton Fair Complex that afternoon.
Tang Bin, Sales Director of Nocky Brothers, was invited to deliver a keynote speech titled Art Renews Thousands of Homes. Aligning closely with the "quality housing" construction standards proposed at the Two Sessions, he interpreted the 5-Defense core functions of the fully finished waterproof artistic paint and wall coverings:
- Waterproof & stain-resistant
- Mold-proof
- Crack-resistant & friction-resistant
- Fade-proof & aging-resistant
- Fire-retardant
He noted that the product is built on nano-grade water-based resin technology, with near-zero formaldehyde and extremely low TVOC emissions. Combining environmental friendliness and durability, it meets the demands of high-end finished housing, old house renovation, and other scenarios, truly delivering the dual value of healthy living and aesthetic expression.
At the event, Nocky Brothers was awarded the title of 2025 National Designer Strategic Cooperation Brand, marking authoritative recognition of its resource integration capabilities in the design field.
Tang Bin, Sales Director of Nocky Brothers, shared the theme of Art Renews Thousands of Homes.
Nocky Brothers was awarded the title of 2025 National Designer Strategic Cooperation Brand.
The Blue Book Project is launched.
That night, the glamorous Designer's Night Gala was held at Shangri-La Guangzhou, gathering elites from the home furnishing industry.
Ten industry leaders took the stage to announce the launch of the White Paper on Fully Finished 5-Waterproof Artistic Paint and officially kick off national recruitment for partners of the Art Space Alliance. The attendees included Zhou Zhirui, General Manager of Nocky Brothers; Li Xiaoming, former Director of Exhibition Service Center, Guangzhou Municipal Bureau of Commerce; Qian Ziqing, Deputy Secretary-General of the Wallpaper, Wall Fabric & Soft Decoration Branch, China Association for Building Decoration Materials; Li Taishan, Professor and Doctoral Supervisor of Guangzhou Academy of Fine Arts; Yang Zhenjiang, President of China Soft Furnishing & Customization Alliance and Founder of the Dragon Award; Wang Tie, Professor and Doctoral Supervisor of Central Academy of Fine Arts and President of the Design Branch, China Building Decoration Association; Xing Lingmin, President of Hainan Interior Design Association; Dong Zi, Founder of Cultural & Creative Revival IP Industry Platform and Co-founder of the Dragon Award; Lan Fang, President of Guangdong Building Decoration & Design Association; and Liu Jie, Founder of Jia Caifu & Time Huabang.
Launching Ceremony of the White Paper on Fully Finished 5-Defense Artistic Paint & Wall Coverings
The White Paper systematically sorts out the R&D roadmap, standardized construction procedures and environmental certification system for water-based finished artistic paints, aiming to deliver replicable quality upgrading solutions for the industry.
Zhou Zhirui stressed: "Finished artistic paint and wall coverings feature easy application with ready-to-use installation and what-you-see-is-what-you-get effects, boasting decorative results comparable to fine art. They have unlocked new possibilities for wall material applications. More than just decorative materials, they serve as an ecological link connecting design, manufacturing and user demands."
The Alliance will unite designers, soft furnishing brands and regional service providers to build an integrated platform covering product R&D to end-user experience, and advance collaborative partnerships with key cities across the country.
Zhou Zhirui, General Manager of Nocky Brothers, delivered a speech.
NEW PARADIGM
This two-part event sees Nocky Brothers driven by the dual engines of technology and art, fully aligning with the national policy for quality housing and the trend of consumption upgrading.
Endorsed by the authoritative Dragon Award and connected with resources at the Designer's Night, the brand has strengthened its technological influence in the B2B market. Meanwhile, the establishment of the Art Space Alliance has helped it tap new growth potential in the consumer renovation market.
Industry observers point out that as the home furnishing industry shifts from competition over individual products to competition for scenario-based solutions, Nocky Brothers has seized the initiative through standard formulation and ecological alliances, and is poised to set a new development model for the finished artistic paint and wall covering sector.
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